0234 7732466

Consumer Insight Consulting

Kiefernweg 30, 44801 Bochum 


Global markets and trends have nowadays a high impact on consumer needs.  

compass - modern qualitative marketing research

mind & heart provides the full range of modern qualitative marketing research and consultancy with a specialization in projective and creative methods and ethno-graphics.          

Our special Expertise

Fragrance exploration

Coordination of international projects

Intercultural analysis

Creative workshops and brainstormings 

 Qualitative online research

Our services  

Full service of consumer research projects

Focus on qualitative

moderation of focus groups

In-depths explorations

Creative workshops

Coordination of international projects

Global project management

Moderation of online communities


Fragrance Workshop

The interactive tool for the creation of fragrance concepts with direct consumer input  ...

Innovation Workshop 

The interactive tool for consumer relevant ideas and concepts ...

Infos about Fragrance Workshops